StartUp Podcast

Make China Cool Again (Season 6, Episode 4)

StartUp Podcast

China is on a mission to upgrade its international reputation. The government doesn’t want people to see the country as just the world’s factory for socks and toys and cell phones. It wants people around the globe to think China is cool. And it’s tried a bunch of different things to do that, including building a global pop star. But can China change its image through the power of pop music?

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