Gamifying Healthcare

Future Commerce Podcast: eCommerce, DTC and Retail Strategy

• Episode: Gamifying Healthcare
• Website: Future Commerce Podcast: eCommerce, DTC and Retail Strategy
• Feed URL: https://rss.simplecast.com/podcasts/2042/rss
• Duration: 01:17:53
• Published: 2017-10-28 14:00

Healthcare is no game, but try telling insurance carriers that. Phillip gets manipulated into buying a denim jacket, innovation in fitness and fashion, Adobe "reinvents" fintech, and the guys go deep (real deep) on healthcare and insurance.

"LOL, jean jackets are still a thing"

• Phillip got a new jean jacket
• Moral of the story: even when you know what's happening to you, even when you know you're being manipulated but digital marketing, you still buy the product. 
• Brian suggests the inception theory of jean jacket marketing (perhaps Phillip watched Stranger Things 2?).
• Pricing elasticity on an individual basis as an untapped area of potential

Minority Report Policing in Dubai

• Dubai International Airport plans a new face scanning virtual aquarium.
• They are legitimately there to just track your face and scan you and make sure you're not a terrorist of some kind.
  A prediction: at some point facial scanning is going to drive advertising to you. 

Amazon's Inadvertent Market Contraction? 

• Microsoft partners are getting lifts in azure deployments ever since Amazon acquired Whole Foods. It seems that retail is really shaken up about Amazon kind of owning the world. 
• Keep an eye on it: Amazon needs large brands and enterprise partners to continue using AWS: a large exodus might cause business contraction. 
• Something to keep an eye on: maybe the contraction in this space may have a negative effect overall on amazon's business because Amazon needs the large enterprise partners and brands to still use AWS. They can't all jump ship for Azure. 

Amazon's Athleisure Adventures

• Amazon is in talks with two manufactures to create its own sportswear brand. 
• Both Taiwanese companies already make clothing for the Gap, Uniqlo, Kohl's, Lululemon, Nike, and Under Armour. 
• Brian predicts "make" will be more important than "brand." See episode 8 for reference.
• Brian and Phillip meet Michael from Best Made Company, an upscale lifestyle clothing and gear company recently acquired by silicon valley startup, Bolt Threads to pilot a new type of spider silk. 
• We no longer need a consumer marketing campaign for people to accept nylon or to buy more cotton (Phillip reminisces about "the touch, the feel of cotton.")
• Shout out to Kniterate, and Bolt Threads, to potentially disrupting the textile industry. 

Apple's New Retail Stores: If It Works, Double Down

• Apple's new Town Square store just opened in Chicago. 
• Shocker: it's just a big giant Apple store.
• Retail spaces are more than just about purchasing at this point: this is Starbucks 2.0. 
• A new discovery: the Apple store and the play area at the mall are the exact same thing, we just don't call the play area a town hall. 
• Mark it: Brian saliently wins Phillip over to his Apple optimism at 27:47: why wouldn't Apple invest in this more? Why not? Go ahead and make it bigger, make it nicer. 

Adobe and Banks Team up to "Reinvent" fintech

• Adobe is working with banks to merge physical branches with digital experiences. 
• Brian's having a hard time getting excited for Adobe teaming up with banks to merge physical branches with digital experiences. 
• Adobe's "sensei" uses artificial intelligence to automatically reformat content on a bank's website to fit a screen inside the bank. 
• It sounds a lot like they just used AI to build a responsive webpage. What's new? 
• One interesting point: using a customer's geographic location to trigger a notification on a smartphone once they enter a branch: bank geofencing. 

Loyalty Programs and the FBI

• REI and the FBI worked together to catch a suspected airport bomber by using an REI bag they found in the woods and tracing the purchase back to the loyalty card of the suspected bomber.  
• We finally found a real use for loyalty programs in this country. 

Body Dataaaaa!

• John Hancock partners with Apple to offer $25 Apple Watches. 
• The catch: you have to exercise regularly for 2 years with it, or pay it all back. 
• Insurance getting involved in body devices might herald a move to the gamification of healthcare. 
• A move to "push" healthcare rather than "pull." Push customers to healthy living rather than wait for them to come to the doctor. 
• Potential hazards: what if your provider has access to your purchase data? Do you really want them to see how often you ate at Taco Bell last month? 
• Brian goes a "little bit future" and suggests free preventative care for every American to save the country a ton of money. 
• Silicon Valley has the chance to make healthcare a game and transform its role. 
• We have legitimate technology that can help save your life. 
• In fact, it helped save James T. Green's life. 

Puerto Rico and Tesla Grid Update

• Tesla is continuing to invest in Puerto Rico. 
• can Tesla adopt their work on a larger scale? 
• Is it smart for Puerto Rico to privatize their energy grid with Tesla's help?
• Should we allow the privitization of a fundamental human need in 2017?
• Tesla's and Google's work in Puerto Rico is a silver lining in an ongoing humanitarian crisis.

Cryptocurrency

• Russia considering it's own cryptocurrency, which goes against the fundamental tenant of cryptocurrency: decentralization. 
• Bubble watch: Bitcoin is approaching 6,000 to 1 US dollars. 
• Mastercard announces its own blockchain service. A reversal of their previous anti-Bitcoin position. 
• Cryptocurrency Domain squatting: everyone is trying to stake lay claim to a name or brand while other markets go crazy. 
• Bitcoin is still the wild west

The Hack Back Bill

• A new bill introduced in the House of Representatives let's people hack back.
• It's called the AC/DC act. Metal.
• Legislation as a defense of people who have to do something technically illegal to stop viruses and malware, perhaps? 
• An attempt of the the government to get a handle on new threats in a digital world.  

Snapchat Vandalized in AR

• Snapchat partnered with Jeff Koons to add AR elements to his artwork. 
• It was vandalized. 
• But was it really? Someone used a separate app, recreated the exact model, and added virtual spraypaint vandalism. 
• Brian, breaking with his usual optimism, thinks we're seeing a new norm: subversive acts built on AR in different spaces, layered one on top of the other. Lenses uon lenses, with little to no regulation or enforcement.  
• That bleak note leads us to the SEC announcing investigations into blockchain.

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