Cast List: Bad Men with Bob Hoffman

Bad Men with Bob Hoffman

Software Engineering Daily

Episode: Bad Men with Bob Hoffman
Website: Software Engineering Daily
Feed URL: http://softwareengineeringdaily.com/feed/podcast
Duration: 01:03:54
Published: 2017-11-02 10:00

In the 1960s, advertising agencies were high-dollar creative producers. A client would come to an ad agency and pay millions of dollars for artistic messaging that would convince a consumer to buy a product. How could you measure the success of these advertising campaigns? Maybe you could see success in the sales data. Maybe people were starting to talk about the product. Ultimately, success was defined by how satisfied the

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