The Secrets of Seducing Strangers with Josh Weltman

The Unmistakable Creative Podcast

• Episode: The Secrets of Seducing Strangers with Josh Weltman
• Website: The Unmistakable Creative Podcast
• Feed URL: https://unmistakablecreative.com/podcast/rss
• Duration: 01:03:42
• Published: 2015-03-29 01:00

In this episode of the Unmistakable Creative, 25 year creative director and Mad Men co producer Josh Weltman who helped make Don Draper act and sound like a genius discusses his new book, Seducing strangers, and the art of persuasion through advertising. 

HIGHLIGHTS

• How Josh Discovered his artistic talent at an early age
• The importance of finding the right teacher at the right time
• Why creativity is an aversion to the way things are 
• Why we miss moments when we experience flow 
• Lessons from the making of Mad Men
• Why there is no path for people who inclined to make their own
• How we can shift the thinking in our educational system
• The power of creative cross training 
• The process of developing advertising campaigns
• The 4 Key types of ads 
• The two main reasons human beings communicate 

Resources

The Secrets of Seducing Strangers: How to Get People to Buy What You’re Selling

Quotes

I think that creativity is a pathological aversion to the status quo

Josh Weltman is a twenty five year veteran of the advertising business, a working creative director, co-producer, writer and artist.

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