Box’s CEO on Pivoting to the Enterprise Market

HBR IdeaCast

• Episode: Box’s CEO on Pivoting to the Enterprise Market
• Website: HBR IdeaCast
• Feed URL: http://feeds.harvardbusiness.org/harvardbusiness/ideacast
• Duration: 00:18:32
• Published: 2017-12-05 20:40

Aaron Levie, the CEO of Box, reflects on the cloud storage company’s entry into the enterprise market. He was skeptical about pivoting away from consumers, and it was challenging. But by staying disciplined with the product and deeply understanding market trends, they've made the strategic shift from B2C to B2B work.