Marketing 101: Being Relatable / Being Real
Great marketing requires a storytelling finesse.
This is because audiences are smart, and can detect the tricks you might be trying to play. Say your videoβs call-to-action is too explicit; a viewer will see that and turn the other way. Or if the productβs need is not rooted in enough emotional weight, the potential customer might not feel incentivized enough to purchase. Whatever the case may be, the cure to this is to tell relatable stories.Learn more about your ad choices. Visit megaphone.fm/adchoices
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