The Tai Lopez Show

The Psychology of Sales with Anik Singal

The Tai Lopez Show

The Psychology of Sales with Anik Singal

“People think entrepreneurs are risk-takers, but they’re actually the exact opposite.” - Anik Singal

(click to tweet)

All sales textbooks seem to say the same thing.

Focus on the key benefits. Provide value. Don’t hesitate on the ask. The more we read these bulletpoints, the more we learn about ‘how to sell.’ But how do we integrate these tips into actually making deals?

The first step is to tell a story. Sales is not the right words; rather, it’s a sequence of the right plot points in a bigger story. Whether it’s telling that story through a pitch deck or a demo, the moment you captivate an audience’s curiosity for what’s going to happen next in a greater narrative is the moment you are making the sale.

On today’s episode of The Tai Lopez Show, we are joined by Anik Singal, founder of e-learning company Lurn. Anik’s insights spread across many different domains of business: from picking yourself up out of rock bottom to making deals in the boardroom, we can take our entrepreneur game to the next level from learning Anik’s story.

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“Most people think they need to be Batman in a sales situation. Instead, position yourself as Robin and make the thing you’re selling Batman.” - Anik Singal

(click to tweet)

Points to Keep In Mind

  • You can tell who your real friends are in failure
  • Failure provokes introspection; take note of your answers to “Why?” during this time period
  • Don’t let ego get in the way of your methodology during times of success; do the risk analysis
  • Listen to your mentors
  • Study your past patterns/cycles to figure out what was behind times of success and failure
  • Implement and take action
  • Hire how many people can be supervised, not how many people you can hire
  • The introduction of an ad needs to grab attention by answering: what’s in it for you
  • Position yourself as Robin and make the thing you’re selling Batman
  • Integrate storytelling to create connection, not credibility
  • We live in the age of interactive marketing; the day of direct marketing is gone
  • Use content to deliver value and build credibility
    • Make your content linear: lists or diagrams
  • Aim for 3-5 ‘Aha moments’; any more will be exhausting for your audience, any less will be disengaging
  • Integrate reason-respecting bias to shed perspective on the price of your product
  • The purpose of the pitch is to ask for a sale, but it’s really to provide value
  • Copywriting is not about trigger-words; it’s a sequence of a specific words that create a story
  • The best e-commerce content is a demo of the product



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