The Tai Lopez Show

Best of the Week: How To Get Out Of Your Head, Why 1.1 Billion YouTube Views Is Easier Than You Think, and Breaking Your Customer’s 3 False Beliefs

The Tai Lopez Show

“Knowledge isn’t power. It’s applied knowledge. Wealthy people know the theory and the applied.” - Tai Lopez

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Plateaus are part of the process.

If your business is stagnant, it’s not your fault. But not doing anything about it, that is something you can blame yourself for. Provoking growth inside your business or personal brand requires creativity. And at the core of creativity, is a deeper well of knowledge to draw from.

That’s why on today’s episode of The Tai Lopez Show, we are taking a moment to recap some of this week’s highlights. From understanding the college decision with Patrick Bet-David to learning how to break your customer’s false beliefs, the unprecedented level of knowledge-dropping today will have you thinking twice before your next business move. Tune to harness your personal and professional power and take it to the next level.

Don’t forget! You can also listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“Our job as marketers is to break people’s false beliefs. How you do this is by telling personal stories of when you had that same false belief be broken.” - Russell Brunson

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Points to Keep In Mind

  • Attack people’s false beliefs when marketing products
  • There are very few things you get worse at the more you do them
  • To be able to sell to the masses, you have to understand people’s false beliefs
  • The three false beliefs people have are about:
    • 1) their need for the product
    • 2) their internal ability to use the product
    • 3) how external factors will influence their use of the product
  • Tell stories of you shattering those same false beliefs
  • Seeing others’ struggles exposes the illusion of your own suffering
  • Recreation is overrated
  • Try to embed ‘edutainment’ inside your content
  • There is a component of education and another of entertainment
  • There is a lot of money inside content that is both funny and educational
  • Knowledge is useless unless you learn how to apply it
  • Treat your approach to becoming wealthy as engineering an airplane
  • Reprogram your mindset to be more efficient
  • Bill Gates says he will always choose the lazy person to do the job because that person knows how to do it the quicker way
  • Reprogram your mindset to be more efficient
  • Don’t go to a 4-year college; instead, take the classes that apply to your career
  • Studies show people learn 30% better online than in-person
  • The more you learn, the more you earn
  • Watch Milton Friedman and Phil Donahue interviews to learn fundamentals of capitalism
  • Get specific on your target audience

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📆 2018-02-27 11:00 / 00:24:07