The European Union will be introducing a new privacy law on May 25 as a bid to bring data protection laws up to date with modern technology. The issue about privacy and personal data protection has been the focus of media attention recently, following the Facebook scandal involving Cambridge Analytica. The recent news surrounding those two companies has once again sparked the debate over our data into the mainstream— who owns it? Where and how is it being used or shared? And what should companies do to protect their custom customers?