How Focusing on Content Leads the Media Astray

HBR IdeaCast

• Episode: How Focusing on Content Leads the Media Astray
• Website: HBR IdeaCast
• Feed URL: http://feeds.harvardbusiness.org/harvardbusiness/ideacast
• Duration: 00:32:26
• Published: 2016-11-23 18:27

Bharat Anand, author of The Content Trap and professor at Harvard Business School, talks about the strategic challenges facing digital businesses, and explains how he and his colleagues wrestled with them when designing HBX, the school's online learning platform.