Choosing a Strategy for Your Startup

HBR IdeaCast

• Episode: Choosing a Strategy for Your Startup
• Website: HBR IdeaCast
• Feed URL: http://feeds.harvardbusiness.org/harvardbusiness/ideacast
• Duration: 00:20:55
• Published: 2018-05-08 20:24

Joshua Gans, a professor at the University of Toronto’s Rotman School of Management, advises against trying to commercialize a new technology or product before considering all the strategic options. He talks through some questions entrepreneurs should ask themselves — like, collaborate or compete? — and outlines a framework he and his fellow researchers have found to work best for startups. Gans is the coauthor of the article “Do Entrepreneurs Need a Strategy?”