Cast List: The “Jobs to be Done” Theory of Innovation

The “Jobs to be Done” Theory of Innovation

HBR IdeaCast

Episode: The “Jobs to be Done” Theory of Innovation
Website: HBR IdeaCast
Feed URL: http://feeds.harvardbusiness.org/harvardbusiness/ideacast
Duration: 00:24:55
Published: 2016-12-08 23:42

Clayton Christensen, professor at Harvard Business School, builds upon the theory of disruptive innovation for which he is well-known. He speaks about his new book examining how successful companies know how to grow.

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