Hooked’s Prerna Gupta and Parag Chordia: “We went from zero to 40 million users"
Danny In The Valley
The Sunday Times’ tech correspondent Danny Fortson brings on Prerna Gupta and Parag Chordia to talk about remaking reading for millennials (4:00), on reaching 40m people in a year (5:10) creating “chat fiction” (6:20), finding writers (8:10), how mobile reading is like film was at its outset (11:00), creating their first music-making apps (12:30), creating an antidote to social media addiction (19:30), trying to write a fantasy novel (22:00), translating the novel into mobile phone form (25:00), finding readers through Facebook ads (26:30), luring Snoop Dogg, Mariah Carey and Stephen Curry as investors (28:15), creating a “next generation” film studio (32:30), trying to create the next Harry Potter on the mobile (35:30), the power of teenage girls as early adopters (37:15).Hosted on Acast. See acast.com/privacy for more information.
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