Nike vs Adidas - Nike Air | 4
Business Wars
Every new Nike employee gets a list of principles that serves as the companyβs philosophy. One: Our business is change. Two: Weβre on offense, all the time.
With those principles Nike sprinted from $29 million in revenue in 1973 to more than $850 million by 1983. But the biggest boost for Nike was an up and coming athlete. Like Jesse Owens fifty years before, a young Michael Jordan would carry a fledgling shoe brand to new heights.
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