10. The NFL's Best Real Estate Isn't For Sale. Yet.
Freakonomics Radio
The NFL is very good at making money. So why on earth doesn't it sell ad space on the one piece of real estate that football fans canβt help but see: the players themselves? The explanation is trickier than you might think. It has to do with Peyton Manning, with Eli Manning, and with ... wait for it ... Tevye.
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