340. People Aren’t Dumb. The World Is Hard.

Freakonomics Radio

• Episode: 340. People Aren’t Dumb. The World Is Hard.
• Website: Freakonomics Radio
• Feed URL: http://feeds.feedburner.com/freakonomicsradio
• Duration: 00:57:00
• Published: 2018-07-12 05:00

You wouldn’t think you could win a Nobel Prize for showing that humans tend to make irrational decisions. But that’s what Richard Thaler has done. The founder of behavioral economics describes his unlikely route to success; his reputation for being lazy; and his efforts to fix the world — one nudge at a time.