HBR IdeaCast

Networking Myths Dispelled

HBR IdeaCast

David Burkus, a professor at Oral Roberts University and author of the book โ€œFriend of a Friend,โ€ explains common misconceptions about networking. First, trading business cards at a networking event doesnโ€™t mean youโ€™re a phony. Second, your most valuable contacts are actually the people you already know. Burkus says some of the most useful networking you can do involves strengthening your ties with old friends and current coworkers.

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