Coke vs Pepsi - Cola über Alles | 3

Business Wars

• Episode: Coke vs Pepsi - Cola über Alles | 3
• Website: Business Wars
• Feed URL: https://rss.art19.com/business-wars
• Duration: 00:24:47
• Published: 2018-08-23 09:05

With world war on the horizon, Coca-Cola and Pepsi face a supply crisis. How to get enough sugar to continue bottling their sweet fizzy goodness? One man has the answer -- to secure its supply line, Coke must sell itself as the all-American cola. For GIs and liberated citizens the world over, Coca-Cola will become a symbol of hope. But the company’s all-hands patriotic marketing strategy leaves Pepsi out in the cold. With Coca-Cola claiming Europe, America’s number two cola turns south of the border to survive. 

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