Episode 55: Snooki and the Handbag

Hidden Brain

• Episode: Episode 55: Snooki and the Handbag
• Website: Hidden Brain
• Feed URL: http://www.npr.org/rss/podcast.php?id=510308
• Duration: 00:24:52
• Published: 2016-12-13 06:00

Look down at what you're wearing. You picked out that blue shirt, right? And those boots — you decided on those because they're warm, didn't you? Well, maybe not. Researcher Jonah Berger says, we tend to be pretty good at recognizing how influences like product placement and peer pressure affect other people's choices... but we're not so good at recognizing those forces in our own decision-making.