Ad Fraud Everywhere with Shailin Dhar

Software Engineering Daily

• Episode: Ad Fraud Everywhere with Shailin Dhar
• Website: Software Engineering Daily
• Feed URL: http://softwareengineeringdaily.com/feed/podcast
• Duration: 01:00:58
• Published: 2016-12-13 11:00

Advertising fraud is easy, legal, and extremely profitable. A fraudster can set up a website, scrape content from the internet, and run programmatic advertisements against that website. The fraudster can then purchase bot traffic. Those bots will visit the page, consume advertisements, and return profit to the owner of the page. In a past life, Shailin Dhar worked for a company that set up these types of advertising fraud schemes.

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