Cast List: What Superconsumers Can Teach You

What Superconsumers Can Teach You

HBR IdeaCast

Episode: What Superconsumers Can Teach You
Website: HBR IdeaCast
Feed URL: http://feeds.harvardbusiness.org/harvardbusiness/ideacast
Duration: 00:18:51
Published: 2016-12-16 00:12

Eddie Yoon, author of "Superconsumers" and growth strategy expert at The Cambridge Group, explains how companies can find their most passionate customers and use their invaluable insights to improve products and attract new customers.

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