Micromobility 6: Going Premium: The iPhone of bikesharing with Corinne Vogel of Smide

5by5 Master Audio Feed

• Episode: Micromobility 6: Going Premium: The iPhone of bikesharing with Corinne Vogel of Smide
• Website: 5by5 Master Audio Feed
• Feed URL: http://5by5.tv/rss
• Duration: 00:40:17
• Published: 2018-10-02 03:30

On today's episode Horace and Oliver are joined by Corinne Vogel, head of operations at Smide bikeshare based in Zurich, Switzerland. Smide is a high-end e-bike share system, with speed pedelec bikes that travel up to 30mph/45kph. It's using a completely different approach to the rapid blanket approach from e-scooter rollouts we're seeing elsewhere. It's a fascinating discussion. Specifically, we touch on: - who and what their customers are, why they choose Smide over other options and how this parallels to iPhone market positioning. - the importance of having good relationships with cities (and how they're loved by the governments they work with) - their unique crowdlending model for financing the launch of new cities - how they deploy user incentives to help load-balance the network, and the importance of having vehicles that go >70km / 50miles per charge As always, please find the transcript of the show on our Medium page, or let us know what you think on Twitter at @asymco or @oliverbruce. Thanks!