Business Wars

Napster vs The Record Labels - Fight to the Death | 6

Business Wars

Napster is approaching its death throes. The file sharing company has one shot left: Bertelsmann, the record label that’s confident it has come up with a foolproof plan to profit from its former foe. But Bertelsmann forgot about one thing. It needs the buy-in of other labels to make its rescue plan work. And the other music bosses are still livid that Bertelsmann went behind their backs to partner with Napster. They won’t be stepping up to help either company.


Napster is running out of options. There’s only one thing that might still work: it’s got to go legitimate.


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