Red Bull vs Monster - Buzzkill | 3

Business Wars

• Episode: Red Bull vs Monster - Buzzkill | 3
• Website: Business Wars
• Feed URL: https://rss.art19.com/business-wars
• Duration: 00:27:08
• Published: 2018-11-20 09:05

As the extreme marketing battle between Red Bull and Monster reaches unprecedented heights (128,000 feet above sea level, to be precise), a new challenger steps onto the scene. 5-hour Energy, the tiny titan in the two ounce can, quickly plows through the energy drink market, generating hundreds of millions of dollars each year and leaving a trail of failed imitators in its wake.

But for the moment, Red Bull and Monster have bigger issues on their hands. A string of unexpected deaths and hospitalizations, a high-profile lawsuit, and whispers of a government ban threaten to topple their energy empire.

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