McDonald’s vs Burger King - Cooking with Gas | 2

Business Wars

• Episode: McDonald’s vs Burger King - Cooking with Gas | 2
• Website: Business Wars
• Feed URL: https://rss.art19.com/business-wars
• Duration: 00:25:49
• Published: 2019-01-09 09:05

It’s the late 1950s and fry cooks are flipping as fast as they can. But McDonald’s and Insta-Burger King’s desire for national success far outstrips their ability to deliver. It’s not enough to just make a better burger: bad contracts, bad equipment, limited capital and investors who don’t believe in 15-cent burgers threaten to stop the race in its tracks.

Ray Kroc believes that he has the answers but to beat Insta-Burger King and a new aggressive competitor from Indiana, he has to get out from the McDonald Brothers’ shadow--and he has to do it fast.

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