Why is it so Hard to Quit Smoking?
A billion people across the world smoke cigarettes, and many would agree itβs the hardest habit to quit. One such smoker, listener Sharif, emailed CrowdScience from Uzbekistan to ask if we could find out why giving up is so difficult. Marnie Chesterton travels to San Francisco to meet addiction experts and discovers how nicotine tricks smokers into thinking tobaccoβs good for them. And we meet ex-smokers at a weekly therapy session aimed at retraining the brain.
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Presenter: Marnie Chesterton
Producer: Marijke Peters
(Image: Lit cigarette. Credit: Getty Images)