The Why Factor

Giving Away Data

The Why Factor

Why are we giving away our personal data so cheaply and with so little thought? Aasmah Mir asks if it is too late to secure our information. And if it is, whether we should charge for it. She talks to a law professor who believes everyone now has sensitive facts or preferences recorded on what he calls a β€œdatabase of ruin”, a journalist whose details were revealed after she joined an infidelity website and an entrepreneur who is trying to help people make money by advising them on how to sell their personal data.

(Photo: Woman on laptop. Credit: Shutterstock)

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