Don't Save the Planet for the Planet. Do It for the Beer
WIRED Science: Space, Health, Biotech, and More
What beer wants to know is, why do you hate America? How can you just sit in front of the game on Super Bowl Sunday, ice cold domestic lager close to hand, and not consider the future of that great institution? No, not the Super Bowlβthe beer. Beer is America. Americans drank 2.9 billion cases in 2017, more than any other alcoholic beverage. Itβs true, sales look to be going down, and prices look to be going up. But beer has an even more existential problem.Next Episodes
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