Eileen Fisher: Eileen Fisher

How I Built This with Guy Raz

• Episode: Eileen Fisher: Eileen Fisher
• Website: How I Built This with Guy Raz
• Feed URL: http://www.npr.org/rss/podcast.php?id=510313
• Duration: 00:46:53
• Published: 2019-02-25 06:01

In 1983, Eileen Fisher signed up for a fashion trade show with no experience, no garments, no patterns or sketches – nothing but a few ideas for a women's clothing line focused on simplicity. Within three weeks, she came up with 12 pieces, a logo, and a name: Eileen Fisher. Today, the Eileen Fisher brand is still known for its elegant and minimalist designs, but it has grown to more than 60 locations and makes over $300 million in annual revenue. PLUS in our postscript "How You Built That," we check back with Glenn Auerbach who invented nICE mug, a container made entirely from ice that keeps drinks cold.