Hasbro vs Mattel - The Shotgun Wedding | 5

Business Wars

• Episode: Hasbro vs Mattel - The Shotgun Wedding | 5
• Website: Business Wars
• Feed URL: https://rss.art19.com/business-wars
• Duration: 00:24:29
• Published: 2019-04-03 09:05

A few months ago, Mattel’s revenues were just fifty million dollars behind Hasbro’s. But now that Hasbro’s swallowed Tonka—the classic maker of Nerf, Play-Doh, and Monopoly—Mattel is half a billion dollars behind, and CEO John Amerman isn’t happy about it.

Ever since Hasbro turned British fashion doll Sindy into a Barbie lookalike, the two toymakers have been at war. Now Amerman is looking to make a couple strategic acquisitions: one to put Mattel back in pole position, and the other, to spite Hasbro.

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