Future of Agriculture 155: Behind Wine: An Inside Look Into the Modern Vineyard with Richard Hoff of Mercer Ranches

Future of Agriculture

• Episode: Future of Agriculture 155: Behind Wine: An Inside Look Into the Modern Vineyard with Richard Hoff of Mercer Ranches
• Website: Future of Agriculture
• Feed URL: http://aggrad.libsyn.com/rss
• Duration: 00:46:12
• Published: 2019-05-29 13:00

Richard Hoff is the Director of Viticulture of Mercer Ranches. Mercer Ranches is a grape farm that produces high-quality wine through strict quality control and precise technology. Richard is considered an expert in wine tasting, wine manufacturing, and general viticulture. He obtained his Master’s Degree in Viticulture from Washington State University and his Bachelor’s Degree in Horticulture from the University of Wisconsin-River Falls.

Richard joins me today to discuss in great detail how the production of wine works - from the grape to the bottle. He describes the vineyards Mercer owns, the grapes they produce, their different yields, and their farming practices. He explains some of the details involved in processing such as pruning and de-leafing, as well as the technologies they use. Richard also shares some of the problems he looks forward to being solved by technology in the future.

“There's just not much of an argument anymore whether mechanization is as good as hands.” - Richard Hoff

This Week on The Future of Agriculture Podcast:

• Introducing the vineyards, the varieties of grapes they produce, and their wine production.
• The time it takes to go from planting grapes to extracting wine.
• The longevity of a vineyard before it has to be replaced.
• The value of specific varieties of grapes per ton.
• Various labor challenges they faced that mechanization and automation solved.
• Implementing new technology and machinery in the vineyards.
• The methods they apply when creating new vineyards.
• Determining the best combination that marries quantity with quality.
• The level of attention required to grow the best grapes possible.
• The effect of mechanization on data collection.
• Problems he hopes technology will solve in the future.

Connect with Richard Hoff:

• Mercer Wine
• LinkedIn

We Are a Part of a Bigger Family! 

The Future of Agriculture Podcast is now part of the Farm and Rural Ag Network. Listen to more ag-related podcasts by subscribing on iTunes or on the Farm and Rural Ag Network Website today. 

Share the Ag-Love! 

Thanks for joining us on the Future of Agriculture Podcast – your spot for valuable information, content, and interviews with industry leaders throughout the agricultural space! If you enjoyed this week’s episode, please subscribe on iTunes and leave your honest feedback. Don’t forget to share it with your friends on your favorite social media spots! 

Learn more about AgGrad by visiting: 

Future of Agriculture Website

AgGrad Website

AgGrad on Twitter 
AgGrad on Facebook 
AgGrad on LinkedIn 
AgGrad on Instagram