Anheuser-Busch vs Miller - It’s Miller Time! | 3

Business Wars

• Episode: Anheuser-Busch vs Miller - It’s Miller Time! | 3
• Website: Business Wars
• Feed URL: https://rss.art19.com/business-wars
• Duration: 00:23:14
• Published: 2019-06-05 09:05

Come the early 1970s, Miller has a new owner: tobacco giant Philip Morris. Armed with the Marlboro maker’s millions and marketing skills, Miller is about to shake up the beer business with a campaign targeting blue-collar workers thirsty for a cold pint...or three.

But at Anheuser-Busch, a generational rift is brewing — one that could have major repercussions for the beer business. The tensions between conservative-minded CEO Gussie Busch and his forward-thinking son and heir August Busch III are fast approaching the breaking point.

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