I Buy, Therefore I Am

Hidden Brain

• Episode: I Buy, Therefore I Am
• Website: Hidden Brain
• Feed URL: http://www.npr.org/rss/podcast.php?id=510308
• Duration: 00:32:26
• Published: 2019-07-01 23:26

All of us are surrounded by brands. Designer brands. Bargain-shopper brands. Brands for seemingly every demographic slice among us. But have you ever stopped to ask yourself how brands influence you? This week, we look at how companies create a worldview around the products they sell, and then get us to make those products a part of who we are.