Business Wars

Cereal Wars - Trix of the Trade | 5

Business Wars

Itโ€™s the 1980s and General Mills is making waves with a new cereal based on the worldโ€™s hottest video game: Pac-Man. 

But Kelloggโ€™s is hoping to cash in on a different trend: the growing clamour among adults for healthier breakfasts.

So itโ€™s plotting a taboo-busting ad campaign that will rewrite the rules of cereal promotion and spark an all-out battle among the cereal makers to win over the health conscious.

 

Support us by supporting our sponsors!

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Next Episodes

Business Wars

Introducing The Pitch @ Business Wars

๐Ÿ“† 2019-07-26 19:30 / โŒ› 00:15:41


Business Wars

Cereal Wars - Cereal Offenders | 4 @ Business Wars

๐Ÿ“† 2019-07-24 09:05 / โŒ› 00:27:09


Business Wars

Cereal Wars - Sugar Rush | 3 @ Business Wars

๐Ÿ“† 2019-07-22 09:05 / โŒ› 00:25:29


Business Wars

Cereal Wars - Breakfast of Champions | 2 @ Business Wars

๐Ÿ“† 2019-07-17 09:05 / โŒ› 00:25:46


Business Wars

Cereal Wars - A Divine Mission | 1 @ Business Wars

๐Ÿ“† 2019-07-15 09:05 / โŒ› 00:24:56