O'Donohoe on Potato Chips and Salty Snacks

EconTalk

• Episode: O'Donohoe on Potato Chips and Salty Snacks
• Website: EconTalk
• Feed URL: http://files.libertyfund.org/econtalk/EconTalk.xml
• Duration: 01:29:51
• Published: 2011-08-22 08:30

Brendan O'Donohoe of Frito-Lay talks with EconTalk host Russ Roberts about how potato chips and other salty snacks get made, distributed, and marketed. The interview follows an hour-long tour of a local supermarket where O'Donohoe showed Roberts some of the ways that chips and snacks get displayed and marketed in a modern supermarket. The conversation is a window into a world that few of us experience or are even aware of--how modern producers and retailers make sure the shelves are stocked and their products get noticed.