Harley and the Biker Wars - Live to Ride | 6

Business Wars

• Episode: Harley and the Biker Wars - Live to Ride | 6
• Website: Business Wars
• Feed URL: https://rss.art19.com/business-wars
• Duration: 00:25:44
• Published: 2019-09-02 11:00

By the early 1980s, Harley-Davidson is fighting to survive. Japan has glutted the American market with bikes, creating a war Harley can’t fight alone. The company turns to the U.S. government. It’s something they tried in the ‘50s with no success, but now there’s a man in the White House who loves the all-American Milwaukee brand.

In the years ahead Harley stands tall, surviving all manner of battles. But there’s one foe that never stops: time. The company needs to appeal to a new generation of young riders who may not be attracted to Harley hogs — or motorcycles at all. It’s yet another vexing chapter for the 116-year-old company that refuses to die.

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