FUBU: Daymond John

How I Built This with Guy Raz

• Episode: FUBU: Daymond John
• Website: How I Built This with Guy Raz
• Feed URL: http://www.npr.org/rss/podcast.php?id=510313
• Duration: 00:54:35
• Published: 2019-11-04 06:01

Daymond John grew up during the 1980s in the heart of hip hop culture: Hollis, Queens. In his early 20s, he was working at Red Lobster and trying to figure out how to start a business. Eventually, he stumbled on the idea of making clothes for fans of rap music. In 1992, he started FUBU (For Us By Us) and began selling hats outside of a local mall. Three years later, FUBU was bringing in $350 million in sales. Today, he's a judge on Shark Tank, and a motivational speaker and author. PLUS in our post-script "How You Built That," we check back with Loren and Lisa Poncia who turned a 100 year-old family business into an organic beef supplier: Stemple Creek Ranch.