Hershey vs Mars - A Chocolate Rolls Royce | 5

Business Wars

• Episode: Hershey vs Mars - A Chocolate Rolls Royce | 5
• Website: Business Wars
• Feed URL: https://rss.art19.com/business-wars
• Duration: 00:24:16
• Published: 2019-11-11 11:00

It’s the late 1970s and Mars is America’s top confectioner. But Hershey is hungry for a comeback. It’s plotting a return to the top powered by a rush of new candies it hopes can nibble away at Mars’ market share.

Not that Mars has any intention of surrendering pole position without a fight. It thinks it can stop Hershey in its tracks by focusing exclusively on best-selling brands like Snickers, M&M’s and Milky Way.

But what neither company knows is that a tempting opportunity from Hollywood is about to disrupt the balance of power in candy land.

Support us by supporting our sponsors!

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.