Freakonomics Radio

397. How to Save $32 Million in One Hour

Freakonomics Radio

For nearly a decade, governments have been using behavioral nudges to solve problems β€” and the strategy is catching on in healthcare, firefighting, and policing. But is that thinking too small? Could nudging be used to fight income inequality and achieve world peace? Recorded live in London, with commentary from Andy Zaltzman (The Bugle).

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