The Times Tech Podcast

Lily.ai’s Purva Gupta: “Why do these shorts make me sad?”

The Times Tech Podcast

The Sunday Times’ tech correspondent Danny Fortson brings on Purva Gupta, founder of Lily.ai, to talk about algorithms of emotion (5:40), creating psychographic profiles of shoppers (7:45), drawing on 15,000 data points to predict what people want (10:45), bring brands out of the dark ages (12:45), starting her company (14:45), testing her idea (17:45), having no technical background (20:15), having six different visas (23:00), using numbers to replicate emotions (24:15), her plan to access new data sources (26:15), why social media data is not that attractive (30:55), building an immunity to rejection (32:35), almost giving up (35:15), founder dating (37:25), and breaking up (41:25), her moment of inspiration (43:30), and why she won’t work for some companies (47:30).

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