WIRED Science: Space, Health, Biotech, and More

Pop Culture May Evolve at the Same Rate as Birds and Bugs

WIRED Science: Space, Health, Biotech, and More

We like to think modern culture moves at a dizzying pace, fueled by a relentless parade of new works of music, literature, and technological design. Change in nature, by contrast, seems to follow a slower trajectory as genetic mutations over generations give animals bigger teeth, say, or a better camouflage. But maybe the opposite is true, and human culture doesnโ€™t move so fast and we consumers are less eager to embrace change than we realize.

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