Howard Schultz has found his mission. Heβs burning to turn Starbucks into an espresso bar business, but he canβt convince Starbucks owners to get onboard. Back in the Northeast, Bill Rosenberg is frustrated too. His son, whoβs now Dunkin Donutβs CEO, has ideas that seem sure to wreck the company. Both Schultz and Rosenberg, 3,000 miles apart, are looking for ways to assert control. But soon, Starbucks and Dunkin will come head to head with their biggest challenge: each other.
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