Birchbox: Katia Beauchamp
How I Built This with Guy Raz
When Katia Beauchamp and Hayley Barna launched Birchbox from business school in 2010, they set out to disrupt the beauty industry by delivering monthly samples in a box. Even though people told them the idea would never work, Birchbox attracted hundreds of thousands of subscribers and enthusiastic buzz as a subscription pioneer. But the speedy success was overwhelming for Katia; over the years the company endured plenty of growing pains as it found its distinctive voice in the beauty industry. PLUS in our postscript "How You Built That," after noticing that many of her female friends hated buying cars, Athena Staton launched SheCar, a personalized online service for used car buyers.Next Episodes
Live From The HIBT Summit: Stacy Madison of Stacy's Pita Chips @ How I Built This with Guy Raz
📆 2020-03-12 05:01 / ⌛ 00:12:26
Stripe: Patrick and John Collison (2018) @ How I Built This with Guy Raz
📆 2020-03-09 05:01 / ⌛ 00:43:13
Video Artist: Casey Neistat @ How I Built This with Guy Raz
📆 2020-03-02 06:01 / ⌛ 01:34:33
Live From The HIBT Summit: Jeni Britton Bauer of Jeni's Splendid Ice Creams @ How I Built This with Guy Raz
📆 2020-02-27 06:01 / ⌛ 00:16:21
Lululemon Athletica: Chip Wilson (2018) @ How I Built This with Guy Raz
📆 2020-02-24 06:01 / ⌛ 00:55:50