Brand Over Brain

TED Radio Hour

• Episode: Brand Over Brain
• Website: TED Radio Hour
• Feed URL: https://www.npr.org/rss/podcast.php?id=510298
• Duration: 00:53:07
• Published: 2016-08-12 06:01

Brands help us assign value to almost everything we buy. But is there a way to know the difference between real and created value? In this episode, TED speakers explore the seductive power of brands. (Original broadcast date: May 9, 2014).