AB InBev CEO on Adapting in the Face of Crisis

HBR IdeaCast

• Episode: AB InBev CEO on Adapting in the Face of Crisis
• Website: HBR IdeaCast
• Feed URL: http://feeds.harvardbusiness.org/harvardbusiness/ideacast
• Duration: 00:22:57
• Published: 2020-06-30 16:54

Carlos Brito, the CEO of Anheuser-Busch InBev since 2008, has worked to build a culture of adaptability and customer centricity at the global brewer. Many of his leadership principles are paying off during the Covid-19 pandemic, as empowered employees have quickly changed course to respond to the crisis. Brito explains the challenges his company faces in a making beer for social gatherings at a time when people need to stay apart for safety, how the company has shifted operations and supply chains thanks in part to early lessons in markets such as China and South Korea, and how he’s leading strategic efforts to position AB InBev for a new reality.