How I Built Resilience: Bert and John Jacobs of Life is Good

How I Built This with Guy Raz

• Episode: How I Built Resilience: Bert and John Jacobs of Life is Good
• Website: How I Built This with Guy Raz
• Feed URL: http://www.npr.org/rss/podcast.php?id=510313
• Duration: 00:29:12
• Published: 2020-09-17 06:01

Bert and John Jacobs had just come off a $100 million year for their Boston-based apparel company, Life is Good. However, the COVID-19 pandemic has upended business as usual, forcing the brothers to invest in a new printing model while trying to encourage optimism during this time of economic and social distress. These conversations are excerpts from our How I Built Resilience series, where Guy talks online with founders and entrepreneurs about how they're navigating turbulent times.

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