The Audio Long Read

From the archives: The booming business of nation branding

The Audio Long Read

We are raiding the Audio Long Reads archives and bringing you some classic pieces from years past, with new introductions from the authors. This week, from 2017: These days, every place in the world wants to market its unique identity – and an industry has sprung up to help put them on the map. By Samanth Subramanian. Help support our independent journalism at theguardian.com/longreadpod

Next Episodes


The Audio Long Read

The joys of being an absolute beginner ... for life @ The Audio Long Read

πŸ“† 2021-01-29 13:00 / βŒ› 00:24:23