Cast List: [Step by Step] Why Don’t Customers Trust a Five Star Review? (feat. Eric Smith, VP of Business Development and Partnerships at Shopper Approved and Ryan Garrow, Director of Partnerships Logical Position/Owner at Joyful Dirt)

[Step by Step] Why Don’t Customers Trust a Five Star Review? (feat. Eric Smith, VP of Business Development and Partnerships at Shopper Approved and Ryan Garrow, Director of Partnerships Logical Position/Owner at Joyful Dirt)

Future Commerce Podcast: eCommerce, DTC and Retail Strategy

Episode: [Step by Step] Why Don’t Customers Trust a Five Star Review? (feat. Eric Smith, VP of Business Development and Partnerships at Shopper Approved and Ryan Garrow, Director of Partnerships Logical Position/Owner at Joyful Dirt)
Website: Future Commerce Podcast: eCommerce, DTC and Retail Strategy
Feed URL: https://rss.simplecast.com/podcasts/2042/rss
Duration: 00:58:38
Published: 2021-04-09 13:00

A perfect rating isn’t perfect. Who knew? Validation on the web has been undermined by farms and bots, and trust is harder to build than ever before. Technology can solve for some of the challenges in building trust with your customers. In this episode we dive into the the complexity of building trust, and the paradox of how running an Amazon Prime operation can help you get better at delivering in DTC. Listen now!

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