Future Tense

Disappearing cookies and a shortage of chips

Future Tense

Google has affirmed its decision to ban all third-party cookies from its popular Chrome browser by the end of 2023. Cookies have long under-pinned the business model for online marketing. Some analysts are predicting a “cookiepocalypse”.  But others say that’s hard to swallow. Also, the world is currently facing a global shortage of computer chips. We examine why that’s occurred and when the blockage is likely to shift.

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