Hidden Brain

The Halo Effect

Hidden Brain

In 1978, Judy, Lyn and Donna Ulrich were driving to a volleyball game when their Ford Pinto was hit from behind by a van. The Pinto caught fire, and the three teenagers died. This week, we revisit a 2020 episode with a former Ford insider who played a key role in weighing the risks associated with the Pinto. And we consider what his story tells us about a question we all face: is it possible to fairly evaluate our past actions when we know how things turned out?

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